Real-time churn signals from live smart-meter consumption data — not retrospective billing. Connection fee plus flat monthly SaaS from Month 1. 90-day exit clause.
Customer acquisition in UK retail energy costs £150–£250 in direct CAC. Add closure costs of £25–£50 and the real-term churn impact per lost customer is £175–£300. That is the benchmark against which Cryptotricity’s cost is measured — not the SaaS fee in isolation.
The platform pays for itself if it retains one customer for six weeks. Tier 1 provides real-time churn intelligence from live smart-meter data at a fraction of the cost to replace a churned customer.
90-day exit clause. If churn intelligence value cannot be demonstrated within 90 days, suppliers exit. Connection fee retained. SaaS billing ceases. Consented customer cohort remains on the platform.
Billing from Month 1. No Year-1 free period. Suppliers either see commercial value from day one or exit under the 90-day clause.
Go-live in two weeks. API documentation, authentication tiers, and data schema available under NDA during technical due diligence. Go-live is approximately two weeks from contract signature.
Every capability operates through documented API endpoints. The retention dashboard is a live feed — not a report. The loyalty layer is on-chain — not a points database.
Total consumers, staked consumers, staking rate, churn rate, and DSR participation rate in real time against documented API endpoints. Not a weekly report — a live feed.
$Tricity earn-and-redeem cycle. Staking locks loyalty. A staked customer who switches supplier stays inside the Cryptotricity ecosystem — the earn rate a supplier offers becomes their primary competitive lever.
Cryptotricity as registered aggregator generates DSR revenue through the supplier’s customer base — funded by the grid, not the supplier. Participation rate tracked live in the retention dashboard.
Time-limited campaigns at elevated earn rates. Ring-fenced allocation and a full on-chain audit trail of every campaign, every activation, and every redemption.
Why staked customers don’t churn: $Tricity entitlements are portable within the Cryptotricity network only. A staked consumer who switches supplier stays inside the ecosystem. The loyalty is to the platform — but the earn rate that drives staking is set by the supplier.
Every month, the customer sees a named credit applied to their energy bill — earned by shifting usage during Green Alerts. Tangible, recurring, and entirely funded by the grid. The supplier takes no margin hit. The customer sees real money returned every billing cycle.
Once a customer time-locks their $Tricity balance for a bill discount, switching supplier means losing that staked position. The longer they stay, the more they accumulate, and the higher their discount tier. Switching becomes a financial decision — not just an administrative one.
The supplier sets the earn rate for their customer cohort. A higher earn rate during vulnerable churn windows — winter, price cap changes, competitor campaigns — is the most targeted retention lever available. Auditable on-chain and active within 24 hours.
| Tier | Description | Connection | Monthly SaaS |
|---|---|---|---|
| Tier 1 | Intelligence Layer | £4,400 + VAT | £650 + VAT |
| Tier 2 | Standalone deployment | £8,250 + VAT | £950 + VAT |
| Tier 3 | Enterprise | Bespoke | Bespoke |
90-day exit clause applies to all tiers. Connection fee retained on exit. SaaS billing ceases. Consented customer cohort remains on platform.
Pricing available on request. Contact us to discuss which tier fits your customer base and go-live timeline.
API documentation, authentication tiers, and data schema available under NDA during technical due diligence. Go-live is approximately two weeks from contract signature.
Connection fee, monthly SaaS, and earn rate configuration discussed at commercial stage. Tier 3 pricing is bespoke and structured around customer base size, data volume, and integration complexity.
